The LEAFIO Shelf Efficiency team has launched a new in-depth performance analytics module for planograms created in the system.
The release introduces eight reports which were not previously available in the solution. Implementation for each of them is based on the needs and experience of existing retail clients already working in the system.
Regular analysis of the presented reports data will give you a clear idea of the planogram manager's effectiveness in your company, as well as how the layout affects the economic performance of the retail chain.
LFL (Like for Like) report
This report will be useful for Category Managers, Planogram Managers and C-Level Representatives.
This report should be referred to when you need to analyze the dynamics of key indicators on sales, display efficiency and inventory.
Within the report, you can analyze information by store, planogram, region, vendor and brand.
During the analysis, you'll track the positive or negative dynamics of the performance indicators and determine the elements influencing these changes (store/planogram/product).
The report is available as an infographic and in table format.
Assortment report
This report will be useful for merchandisers and planogram managers.
You should refer to this report to analyze the placed and unplaced assortment on planograms.
By performing a detailed analysis, you will evaluate the overall store layout and assortment condition and assess how many and what goods you need to display and exclude from the planograms/shelves.
Balances report
This report will be useful for merchandisers and the inventory management department.
This report is worth referring to when you notice a decrease in sales per meter and for optimizing planograms.
The analysis will provide you with data on:
- planogram fullness levels;
- which shelves/equipment had a low level of occupancy;
- whether there was enough product to fill the shelves.
Layout structure report
This report will be useful for the commercial department and category managers.
This report should be referred to for insight on:
- whether the agreements with the supplier are met in terms of the layout share;
- whether the share of goods on the shelf corresponds to their profit share.
In the report you can see the different parts of the planogram versions for any date you are interested in. Also, within this subsection you can find out the fill of the planogram for any date since its creation.
As a result of working with this report, you will have the information about the correspondence of planned and actual shares and conditions of layouts.
Recommendations for changing facings report
This report will be useful to the merchandiser, category manager, or head of merchandising.
Refer to this report to see which planograms need tweaking to be more profitable. The analytics are generated from your sales data.
As part of the report, you will be presented with a list of products for which you need to increase or decrease the number of facings on the shelves.
The Returns Ratio report
This report will be useful for representatives of the sales department and C-Level.
Use this report to understand how "healthy" the layout is and whether you should reduce/increase it on the category or product group level based on sales figures.
Also, when working with retail space, the report helps you draw conclusions by category: check and assess which category is working best, identify which category is exhibited wider than needed, and whether it's worth shortening the display by giving more space to another category.
This can be done by comparing the return rate at different levels of display management within the report: product groups, suppliers, brands, etc.
Planogram Efficiency Calculation report
This report will be useful for merchandisers, category managers, or merchandising department management.
You should refer to this report to estimate the economic effect of the changes implemented in the planograms. This way you can experiment with planograms and understand how it affects sales.
You can also use this report to cluster stores by specific categories.
How it works:
You can compare 2 similar stores, 1 of which has a planogram with the changes implemented. After a certain period of time and getting the sales results, the report provides information on how sales figures have changed in the modified planogram.
The peculiarity of this report is that the results don’t factor in seasonal sales fluctuations.
To learn more about the new module of deep analytics, you can leave a request for a demo presentation. Our managers are happy to answer all your questions and help with the existing merchandising process audit in your company.
