Fayno Market
How Automation Helps in Merchandising-Related Business Processes: The Fayno Market Retail Chain Experience
How Automation Helps in Merchandising-Related Business Processes: The Fayno Market Retail Chain Experience
Fayno Market is a retail chain with the following kind of stores: discounters, convenience stores, street retail, social stores, and alcoholic beverages stores.
Locations:
130
Total assortment:
8,000
Years on the market:
13
Fayno Market is a retail chain with 130 stores that include discounters, convenience stores, street retail, social stores, and alcohol stores. The range includes 8,000 SKUs. The chain has its own production and gastronomy, 28 bakeries, 17 pizzerias, and 46 grills, where you can always find something fresh and tasty for your dinner.
The Fayno Market chain has highly loyal customers, as evidenced by the "People's Brand 2019" award it received in Ukraine.
Retailers face many issues in their businesses. Solving them either results in a gain in sales and the chain expansion or in an endless struggle with competitors for a market segment if those solutions fail. Companies that stay up to date with innovation and can quickly introduce it into routine processes take the lead. They easily adapt to change. This is especially true at the present time when consumer habits and market conditions are changing.
Success greatly depends on the optimization of the company's internal business processes. An improvement strategy involves a continuous search for solutions to problem areas. Fayno Market has decided to rethink its store display management. After reviewing its activities and key performance indicators, the chain management identified a number of unresolved issues:
Thus, the retail chain needed to reconsider its approach to one of the key retail business processes – merchandising. This meant regular systematic work on the efficient display of goods, constructing planograms for each store, monitoring their implementation, and analyzing the results with subsequent adjustments.
When manually constructing a display, there may be errors, and any adjustments to planograms can become rather time-consuming. And wasting time on operational tasks in a rapidly evolving external environment is not beneficial for the retail chain. Therefore, the Fayno Market chain decided to introduce software into its work that would help minimize manual labor, as well as provide full control over a display. They chose LEAFIO Planogram Optimization.
The Fayno Market chain management decided to take a comprehensive approach to eliminate existing problems by introducing an automated system – LEAFIO Planogram Optimization. The solution gives you an opportunity to perform the following actions online:
Fast and intuitive design process
The Fayno Market chain has radically changed its approach to merchandising. Process management has switched to a remote mode: store employees keep in touch with the central office via a mobile application. By going online from any device, they instantly receive up-to-date planograms, promptly learn about any changes in the product range, and send the results of the display as photo reports.
In addition to significant changes in its approach to merchandising, the company has optimized operational work with shelf space and the sales floor.
“Organizing the merchandising management system has significantly improved sales and turnover indicators, helped to track the situation with products, anticipate surplus or shortages of goods, and promptly make changes to the product matrix.” – Fayno Market Manager
Automation of merchandising produces measurable results in the short term.
Implementation of the Leafio merchandising management solution has significantly increased sales, improved turnover, enabled SKU traceability, allowed foreseeing overstocks or deficits, and responded in a timely manner by adjusting the assortment matrix.
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