Planogram Optimization
leafio Webinars
Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions
Promotions can boost sales — or drain profit. Join us to discover how leading grocery chains use AI to forecast promo demand with precision, balance stock levels, and eliminate costly overstocks. Learn how to turn your promotions into a sustainable growth engine with real business impact.
Free Online
Format
45 minutes
Duration
English
Language
Inspired by data. Perfected by AI.
See how precision forecasting reshapes retail promotions.
What we’ll discuss — and why it matters for your retail business
Retail promotions are meant to drive sales — yet too often they drain profit instead. Most grocery chains still rely on manual spreadsheets and disconnected forecasts to plan discounts and campaign volumes. The result? Overstocks after promotions, out-of-stocks during peak demand, and frozen working capital.
Traditional forecasting models fail to account for complex variables like cross-category cannibalization, promotional mechanics, and seasonality. Even minor errors multiply across hundreds of SKUs and stores, turning planned growth into margin loss.
AI-powered promo forecasting changes the game. By learning from past promotions, sales elasticity, and external factors, it allows retailers to plan precisely, align departments around a single forecast, and track the real financial impact of every campaign.
What you’ll learn about smarter promo forecasting with AI
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How to integrate promo forecasting into your overall demand planning process — and align purchasing, logistics, and marketing around one unified forecast.
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How AI models help predict promotional demand more accurately than traditional methods — capturing seasonality, price elasticity, and cross-category effects.
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How to evaluate and improve forecast accuracy using real retail KPIs — including WMAPE, turnover, and availability for both promo and regular demand.
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How to analyze promo performance post-campaign to identify true profit impact — understanding what drives overstocks, lost sales, and margin efficiency.
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Real case: how a grocery chain reduced promo overstocks by 50% with Leafio AI — achieving higher availability, faster inventory turnover, and measurable improvements in sales performance.
Webinar speakers
This webinar is best for
Retail Executives and Transformation Managers focused on boosting efficiency, profitability, and digital maturity through AI-driven forecasting
Heads of Merchandising and Commercial Directors aiming to align assortment, pricing, and promotional strategies across multiple stores
Category and Demand Planning Managers who want to move beyond spreadsheet chaos and make faster, data-driven promotional decisions
