Leafio Promotion Intelligence

TRADE PROMOTION INTELIGENCE

An evolution from complexity to simplicity made possible with a multi-factor AI forecasting engine that powers planning, coordination, execution and performance analysis for all retail departments partaking in the challenging task of trade promotion management. Create organizational transparency at every stage of the promotion process while enabling continuous optimization.

TRADE PROMOTION MANAGEMENT FUNCTIONALITY

Leverage the power of algorithms to keep your focus on gaining a competitive advantage and grow your business

  • image-SALES PROMO CALENDAR

    SALES PROMO CALENDAR

    • Single sources of truth for past, current, and future promotions.
    • Creating promo, selecting promo campaigns and working with the analytics.
  • image-SELECTION OF PRODUCTS FOR PROMOTIONS

    SELECTION OF PRODUCTS FOR PROMOTIONS

    • Sales Promo assortment planning and optimal markdown auto-calculation.
    • Comprehensive list of all SKUs with indicators of sales volume, history of participation in promotions, average sales growth in promotions.<br>
    • Control of all goods in promotions that do not overlap.<br>
  • image-SALES FORECAST

    SALES FORECAST

    Seamlessly generate highly accurate sales forecasts for each SKU, considering the promotion mechanics, additional layout, advertising, and discount %. Overview and analysis of the promotion history for the past 2 years.

  • image-SUPPLIER CONDITIONS

    SUPPLIER CONDITIONS

    Supplier conditions management for each SKU: discount and promotional retail price, purchasing discount, form and compensation, period of valid conditions.

BUSINESS VALUE

25
%
Reduction in promotional inventory
10
%
Reduction of out-of-stocks during promotions
15
%
Increase in promotional forecast accuracy
Spend x3 less time on promo campaign management
Create a history track record for data-driven business decisions in the future
Continuously optimize promotion management efficiency to boost revenue

IMPLEMENTATION STAGES

  • Promo campaign KPIs are identified. The goals are agreed upon and the project team is set up. 

  • The forecast is produced based on historic promo data (1.5-2 years). Data structure is configured in the system. 

  • The forecasting model is set up. The system sources necessary data and trains a model. Then the accuracy of the model is continuously improved and if necessary, adjusted. 

LEAFIO SOFTWARE TRUSTED BY RETAILERS THE WORLD OVER

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18.208.132.74
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