In this webinar, Inventory Optimization Expert Helen Kom uncovers efficient strategies of managing Trade Promotions in retail and outlines the way a retail business can become AI-ready with proper data strategy in place. Take a look at the complex requirements for the Trade Promotion Management solutions that ensure competitiveness and operational efficiency long term.
Trade promotions, accounting for up to one-third of a retailer's product assortment, play a significant role in driving both sales and in-store traffic within the retail industry. Yet, they often remain one of the most under-optimized components. With a wide range of promotional mechanics, unpredictable demand fluctuations, supply chain disruptions, and the constant need to balance volume and profitability, managing trade promotions becomes an intricate task, even for the most experienced managers.
Join our webinar to discover how advanced AI-driven solution can help you to overcome all these hardships, providing you with valuable insights, streamlining your promotion management operations, and ultimately unlocking the full potential of your promotional activities. We will be speaking on the importance of data management maturity and what steps to take to ensure AI readiness in the nearest future. Also, we will touch on the calculation of potential revenue growth through a more efficient PROMO management.
Main tasks for Inventory Management during Promotional Activities.
Leveraging advanced technologies to build an efficient Promotional Forecasting process.
Evaluating Promotional Efficiency.
Lessons learned on the path to successful Promotional Inventory Management.
GMs, CEOs, CFOs, CTOs
Finance directors and managers
Revenue management directors and managers
Anyone interested in increasing margins using advanced technology