We are glad to announce the successful launch of the Planogram Optimization project in the Podorozhnyk pharmacy chain!
Client information:
The large pharmacy chain in Eastern Europe, Podorozhnyk has been on the market since 1999. With its high quality and fast service, it helps over 5 million customers get the medicine they need.
Podorozhnyk, one of the largest pharmacy chains in the region with 3,000 stores, adopted LEAFIO Shelf Efficiency to bring structured, data-driven planogram management to its open-display (non-pharma) categories and lift overall turnover. The pharmacy has open and closed displays. The open ones are used for non-pharmaceutical products such as baby food, hygiene products, etc. Their closed displays carry medicines sold both with and without a prescription. The average number of SKUs in 1 pharmacy is 1,000-1,500 items.
LEAFIO Shelf Efficiency was chosen to achieve the following goals:
- Increase turnover;
- Improve the open display goods turnover;
- Reduce empty space on the shelves.
The company is also interested in analyzing the effects of online merchandising. The retrospective analysis makes it possible to uncover what the bottlenecks of the process are and what can be optimized.
Before implementing the solution throughout the whole chain, the LEAFIO Shelf Efficiency team helps with the technical configuration of the solution and trains the client team to work with it. The following tasks have already been completed during this project:
- Setting up information-sharing with an accounting system;
- Drawn planograms for 1,000+ pharmacies;
- Assortment management is conducted within the formats; universal format fixtures were created;
- The analysis of format planograms display is carried out;
- Regular sending of planograms for the staff to perform the assignments;
- Feedback from staff at pharmacies was received.
Expected results
With structured planogram management now rolling out across the network, Podorozhnyk is positioned to lift turnover on open-display categories and standardize merchandising across all 3,000 locations. Comparable LEAFIO pharmacy deployments show the scale of what this unlocks — for example, "911" Pharmacy (1,788 stores) achieved 3× faster planogram creation and a 10× increase in assortment coverage after moving from manual planograms to LEAFIO. Podorozhnyk expects similar gains: faster, more frequent planogram updates, fuller use of open shelf space, and clearer visibility into what drives category performance.
