Data-powered planogram automation and mobile execution now being scaled across four retail formats
Carrefour LabelVie a leading retail operator in Morocco, has completed the implementation of the LEAFIO Shelf Efficiency solution to automate and optimize its planogram management processes. Following the successful launch in pilot categories, the company is now scaling the solution across its 180 stores spanning four distinct formats — from convenience stores to large hypermarkets.
As a top player in Morocco’s FMCG market, Carrefour LabelVie manages a vast assortment of over 20,000 items, and continuously invests in operational excellence to improve customer experience and shelf productivity.
From Manual Planning to Data-Powered Merchandising
Carrefour LabelVie was looking for a comprehensive platform with advanced analytics, auto-facing functionality, and a mobile app to streamline shelf planning and execution. The team selected LEAFIO Shelf Efficiency for its proven flexibility, scalable architecture, and the ability to run a pilot before full rollout — minimizing operational risk.
"LEAFIO provided not only a robust product, but also a transparent, flexible implementation model that aligned with our business needs,” said a member of Carrefour LabelVie project team.
Implementation Process: Intense Collaboration and Positive Outcome
The implementation was conducted in several stages and was marked by close cooperation between the Label’Vie and LEAFIO teams.
- Pilot launch in selected categories and store formats to test key features and workflows
- Deployment of LEAFIO’s mobile app, enabling store teams to validate planogram execution on the shop floor
- Daily coordination and full engagement of both project teams to accelerate implementation and resolve challenges in real time
- Completion of initial rollout, with transition into the scaling phase across all stores
"It was an intensive project with high involvement on both sides, resulting in a smooth rollout and a strong foundation for ongoing expansion," added the project lead.
Next Steps: Business Impact Assessment and Scaling
System users are now connected to LEAFIO’s Technical Support and Customer Success teams. This enables them not only to quickly resolve any issues that arise, but also to receive expert guidance on how to use the system as effectively as possible.
With the implementation complete, the project team is now collecting data to evaluate the business impact of the solution, including improvements in shelf compliance, planogram update speed, and category performance. The team expects measurable gains in merchandising efficiency as the system is fully adopted across store formats.
About LEAFIO AI
LEAFIO AI Retail Platform is a global leader in retail automation and optimization, offering AI-powered solutions for inventory management, shelf efficiency, assortment performance, and more. Trusted by leading retailers worldwide, LEAFIO empowers companies to make data-driven decisions, automate routine processes, and improve profitability at scale.
About LabelVie Group
Founded in 1986 by Moroccan entrepreneurs, LabelVie Group is a leading multi-format retail operator with a growing presence in Morocco. The Group operates the Carrefour, Carrefour Market, Carrefour Express, Atacadao, and Supeco brands through a network of more than 360 stores in Morocco. Listed on the Casablanca Stock Exchange, LabelVie Group employs more than 9,200 people in Morocco, some of whom are also employee shareholders. Learn more at https://labelvie.ma/en/
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