Following a successful pilot, automated planograms and mobile shelf execution are now being scaled across four retail formats.
Carrefour LabelVie, a leading retail operator in Morocco, has completed the implementation of LEAFIO Shelf Efficiency to automate and optimize planogram management. After a successful launch in pilot categories, the company is now scaling the solution across its 180 stores. These stores span four formats, from convenience stores to large hypermarkets.
As a top player in Morocco’s FMCG market, Carrefour LabelVie manages an assortment of more than 20,000 items. The company continuously invests in operational excellence to improve customer experience and shelf productivity.
| Retailer | Carrefour LabelVie (LabelVie Group) |
|---|---|
| Country | Morocco |
| Solution | LEAFIO Shelf Efficiency, including the mobile app |
| Scope | 180 stores, 4 formats, 20,000+ items |
| Status | Implementation completed, scaling across the network |
From Manual Planning to Automated Merchandising
Carrefour LabelVie was looking for a comprehensive platform with advanced analytics, auto-facing functionality, and a mobile app for shelf planning and execution. The team selected LEAFIO Shelf Efficiency for its proven flexibility and scalable architecture. Another deciding factor was the option to run a pilot before full rollout, which minimized operational risk.
“LEAFIO provided not only a robust product, but also a transparent, flexible implementation model that aligned with our business needs,” said a member of the Carrefour LabelVie project team.
Implementation: Close Collaboration From Pilot to Rollout
The project ran in several stages, with close cooperation between the Carrefour LabelVie and LEAFIO teams:
- Pilot launch in selected categories and store formats to test key features and workflows
- Deployment of the LEAFIO mobile app, so store teams can validate planogram execution on the shop floor
- Daily coordination between both project teams to speed up implementation and resolve challenges in real time
- Completion of the initial rollout and transition into the scaling phase across all stores
“It was an intensive project with high involvement on both sides, resulting in a smooth rollout and a strong foundation for ongoing expansion,” added the project lead of Carrefour LabelVie.
Next Steps: Measuring Business Impact
With the implementation complete, the project team is now collecting data to evaluate the solution’s business impact. This includes improvements in shelf compliance, planogram update speed, and category performance. The team expects measurable gains in merchandising efficiency as adoption grows across store formats.
System users are now connected to LEAFIO’s Technical Support and Customer Success teams. This gives them fast issue resolution and expert guidance on using the system most effectively.
About LabelVie Group
Founded in 1986 by Moroccan entrepreneurs, LabelVie Group is a leading multi-format retail operator with a growing presence in Morocco. The Group operates the Carrefour, Carrefour Market, Carrefour Express, Atacadao, and Supeco brands through a network of more than 360 stores in Morocco. Listed on the Casablanca Stock Exchange, LabelVie Group employs more than 9,200 people in Morocco, some of whom are also employee shareholders. Learn more at https://labelvie.ma/en/.
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