UPG, European Fuel Retailer Operating 650+ Stations, Deploys LEAFIO Inventory Optimization to Centralize Replenishment

Rollout begins with 100 of UPG's 650+ stations, as the network centralizes replenishment amid rapid growth

Before LEAFIO, each UPG station placed its own replenishment orders independently. As the network scaled rapidly through the ANP acquisition, this station-by-station model could not keep pace, prompting UPG to move to a centralized ordering process managed through LEAFIO’s Inventory Optimization platform.

“Our network grew sixfold in a year, and it was critical for us to bring inventory management to a single standard across all stations. With LEAFIO, we can scale our replenishment processes without a proportional increase in headcount."
Oksana Kovalchuk, Head of the Related Products Department, UPG

UPG and LEAFIO are rolling out Inventory Optimization in phases, aligned with UPG’s ongoing network growth and internal process changes:

• Phase 1: The initial rollout covers 100 stations, prioritizing locations from UPG’s recent expansion where on-site hiring is still catching up with new openings, precisely where automated replenishment offers the most immediate relief and keeps inventory management consistent regardless of local staffing levels.
• Next phase: Fresh and perishable categories are next on the roadmap. UPG plans to extend coverage to its roughly 60 café-format stations, using LEAFIO’s Fresh Algorithm module to manage short shelf-life goods.

“UPG’s growth over the past year meant the implementation had to be designed to scale alongside them, not slow them down. Starting with 100 stations gives both teams a solid foundation to standardize replenishment before extending it across the rest of the network."
Helen Davydenko, Project Manager, Global, Inventory Implementation team, LEAFIO AI

UPG is a fuel and convenience retail brand founded in 2003. The first UPG-branded station opened in 2007, and the network has since grown to more than 650 stations across 21 regions of Eastern Europe, employing over 7,000 people. Alongside fuel retail, UPG operates a convenience format built around its café outlets and the “Ice U” ice cream brand and supports corporate customers through dedicated fuel cards and a loyalty program. More information: upg.ua

LEAFIO is a global AI-powered retail optimization platform that helps grocery, convenience, and specialty retailers forecast demand, automate replenishment, optimize shelf space and planograms, plan assortment, and manage promotions across their store networks. LEAFIO AI is used by 250+ retailers across 40+ countries and 30,000+ stores. The company has legal entities in Estonia and the United States, with founders based in Canada and staff distributed globally. More information: leafio.ai