Plan Promotions That Actually Pay Off: How AI Helps Retailers Protect Margin and Forecast Promo Demand
See how AI helps retailers answer the questions that matter before a promotion starts: how much demand to expect, how deep to discount, and how to avoid finding out after the promo ends that it didn't pay off.
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11:00 AM Dubai (UAE)
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3:00 PM Singapore
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11:00 AM New York, Toronto
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8:00 AM Los Angeles
Free Online
Format
45 minutes
Duration
English
Language
Full description
Retail promotions are meant to drive sales, yet too often they drain profit instead.
Most retailers still plan discount depth by instinct or last year's numbers, and only find out after the promo ends whether that depth actually paid off. Overstocks pile up once the campaign is over, stockouts hit right when demand peaks, and working capital stays tied up longer than it should.
Traditional forecasting struggles with what makes promotions hard to predict: price elasticity that moves in unpredictable jumps, cross-category cannibalization, and mechanics that shift from one campaign to the next. AI-based forecasting learns from past promotions to predict demand with far more precision, and it raises a question worth asking before every campaign: how much uplift a discount will bring, and whether that uplift is worth it once margin enters the picture.
This session covers how LEAFIO approaches promo management, from designing a promotion to evaluating its results.
What you'll see
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How AI predicts promo demand more accurately than traditional methods: capturing seasonality, price elasticity, and cross-category effects.
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How to measure forecast accuracy using real retail KPIs: including WMAPE, turnover, and availability, for both promo and regular demand.
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How to stop choosing the deepest discount by default: and start weighing margin against uplift so a promotion actually pays off.
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How to prevent stockouts and overstock during the promo: and avoid excess stock once it ends.
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Best practices: what actually worked for retailers running promo forecasting with LEAFIO.
Webinar speakers
This webinar is best for
Category and demand planning managers who still set discount depth by gut feel and want a way to test it first.
Commercial and operations directors who want promo decisions grounded in more than uplift percentage alone.
Retail teams evaluating AI-based promo forecasting who want to see how the model actually works, not just hear about it.
Can't make it live? Register anyway, and we'll send you the recording.
Register form
Your participation is free of charge. Please fill out the form below to save a seat at the event.
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11:00 AM Dubai (UAE)
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3:00 PM Singapore
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11:00 AM New York, Toronto
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8:00 AM Los Angeles
