Merchandising for confectionery involves various tactics to make sweet products more appealing to customers and increase sales. We want to recall essential principles you need to follow when managing the display of the confectionery goods.
- Eye-catching displays: Creating visually appealing displays can help draw customers’ attention to the candies. This can include colorful packaging, unusual shapes, and creative arrangements.
- Grouping by type: Grouping candies by type, such as chocolates, gummies, or hard candies, can make it easier for customers to find what they are looking for and increase the likelihood of impulse purchases.
- Using signage: It highlights promotions, seasonal items, or new products can increase customer awareness and drive sales.
- 4. Sampling: Offering samples of candies can entice customers to try new products, which can increase the likelihood of a purchase.
- Creating gift sets: Creating gift sets of candies can effectively increase sales during holidays or special occasions.
- 6. Placing near checkout: Placing candies near the checkout can increase impulse purchases as customers wait in line to pay for their other items.
- Price positioning: Positioning candies at different price points, from budget to premium, can appeal to customers with different budgets and increase overall sales.
3 steps to make confectionery merchandising effective
- Create planograms
It’s an easy and productive way to make the category more profitable. Each SKU has its place driven by the sales data, the visual appearance of the shelf, and general merchandising guides in the store. Also, it helps to optimize the space on the rack and improve customer experience.
- Take data-driven approach
It’s better for the sales KPI to take a data-driven approach when creating and changing planograms. Such attitude makes “gold” shelves more profitable, drives cross-merchandising, etc.
- Control the execution of POG
No matter how perfectly made the planogram is, everything can be ruined when it comes to its implementation in the store. They may put products in the wrong places or leave empty spaces resulting in lost sales.
Communicate with store employees, send them updated planograms timely, and control the display via LEAFIO mobile app. So your display will always be up-to-date and reduce the risk of lowering customer loyalty.
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Jane Medwin
LEAFIO Co-Founder, Retail Optimization Expert
