Alcoretail Group

Alcoretail Group is the most extensive specialized wine and spirits retailer in Georgia. The company includes the Alcorium and Whiskey House chains, and since March 2019, it has fully managed the category of imported and strong alcohol of the Goodwill hypermarket chain. The company has 45 retail outlets and is responsible for more than a third of the total sales of premium spirits in Georgia. The stores are divided into several groups depending on the ABC categories parameter, the location of the store, and the number of SKUs (from 300 to 1800 SKUs)

Project Goals

Having chosen the Leafio Shelf Efficiency Merchandising Management Solution, Alcoretail Group wants to solve the following tasks:

• Compliance control of planograms within the software and on store shelves. Using realograms makes this possible.
• Building a general concept of shelf space management through format management.
• Timely discovery of passive SKUs with ABC analytics.
• Identification of ‘hot zones’ in the store.
• Determining the aesthetics of the shelf / minimum balance in the store for order calculation in the accounting system.
• Improve shelf space efficiency.

Shelf space management before Leafio Shelf Efficiency

Previously, planograms were created in Excel and then sent to stores. But with this approach, employees are forced to complete tasks manually, including the generation of planograms, sending them, controlling their execution, and analyses of their impact on sales. In order to control everything, you need to create a separate methodology.

Before implementation of Leafio Shelf Efficiency

Planograms made with Leafio Shelf Efficiency

Alcoretail Group transition to automated merchandising

A team of Leafio Shelf Efficiency implementers and consultants works with the Alcoretail Group team, and the following steps have already been taken:

• Integration with the accounting system;
• Preparation and collection of input data necessary for the planogram generation, namely the dimensions of SKUs and equipment. 

Currently, the team is training to work with Leafio Shelf Efficiency. The training course is built considering the specifics of the chain. Also, we analyze and review real cases of companies and confirmed cases to adopt best practices.

After the training course, employees will create a digitized store with planograms for 1000+ SKUs and thus develop the following skills:

• developing planograms with the drag & drop feature and with auto-facing concerning analytical data;
• analysis of planograms and floor plans;
• creation of format equipment;
• setting tasks for stores and much more.