Berezka
The project objective for Berezka was to automate order generation, reduce overstocks and increase sales by eliminating lost sales and improving turnover.
The project objective for Berezka was to automate order generation, reduce overstocks and increase sales by eliminating lost sales and improving turnover.
A grocery retail company with operations in Bulgaria and Romania, specializing in in-house production.
Locations:
75
Total assortment:
1,200
Berezka is a grocery retail company with operations in Bulgaria (62 stores) and Romania (13 stores) that carries 1200 SKUs on average. The company also has three distribution centers and three manufacturing sites.
The project objective for Berezka was to automate order generation, reduce overstocks and increase sales by eliminating lost sales and improving turnover.
The first Berezka grocery store opened in 2009 in Varna, Bulgaria. Originally, the company was a family business, and the founders could not have foreseen it would soon be present in all major cities in Bulgaria and Romania.
Prior to the introduction of LEAFIO Inventory Management (Inventory Optimization), the company had no IT solutions for order management automation – all the processes were decentralized.
In all retail chain stores, stocks were administered by managers who worked as sellers as well. The orders were manually made in Excel, causing numerous errors: missed orders, reorders, under orders. Whenever managers generated orders, stores faced poor service quality.
Therefore, Berezka's management aimed to eliminate the human factor in the order generation process and focus on their sales, merchandising and mini-audits. The company initiated the automation of the order generation process as the business started scaling and expanding. The company set the following goals:
Management was almost about to abandon their goals, as it was quite a challenge to introduce order automation into a decentralized system. Firstly, they considered developing an in-house IT solution, but it turned out to be quite expensive and time-consuming. Out of several companies on the market, they eventually chose the LEAFIO team for its professionalism, flexibility and product favorability. Let’s take a deeper dive.
The LEAFIO team and the client team have launched the following processes:
The close cooperation between the client’s and LEAFIO’s team has resulted in:
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